The image of Romanian peasants is used, next to others from Thailand and Iceland, to define poor indigenous populations in a Burger King campaign which wants to portray „one of the most authentic culinary test” but which generated criticism already, Romanian news agency Mediafax informs.
According to AdAge, the campaign was made by Crispin Porter & Bogusky agency together with the MDC Partners creation team and will be launched on December 6. The campaign promises to portray „the most authentic culinary test” but has already attracted criticism for exploiting poor populations.
The global campaign, named Whopper Virgins will be officially launched on December 6 and its main objective is to convince consumers that their Whopper sandwiches are tastier and more appreciated than McDonald’s sandwiches.On the online platform of the campaign, users can follow the reactions of representatives of various ethnic groups outside the US when they taste the Whoppers within the most authentic culinary test, as Burger King entitles the experiment.